Monthly Archives: February 2007

Now It’s Daimler-Chrysler’s Turn

In what seems like a lock-step procession of “American” auto companies, Daimler-Chrysler has decided to follow the example of General Motors and Ford by reducing jobs and closing factories in an attempt to cut costs. Dr. Zetsche has also announced that “In this regard, we do not exclude any option in order to find the best solution for both the Chrysler Group and DaimlerChrysler.” Apparently, they may consider selling the Chrysler part of the company to anyone willing to buy it. General Motors is reported to be interested. I’m not sure why. You’d think they have enough divisions losing money already.

Part of the problem at Daimler-Chrysler is reported to be that the mid-level management at Mercedes is unwilling to collaborate with their Chrysler counterparts, fearing it would sully the nameplate. Sad and a little astonishing that top management would allow this to interfere with corporate progress.