Although I no longer do design and marketing work as I once did, I still pay attention to marketing – what works and what doesn’t. What’s good and what’s bad. Fast food, for better or worse, involves a lot of marketing differentiation advertising. (As an aside, this is why I completely refuse to eat at Sonic. I’m aftaid the food will make me as stupid as the people in their commercials.) Most are standard marketing fare. This is not. Although not designed for TV, since it’s over 2 minutes, just knowing that the company made this is still a significant impact. (From a tweet by Dave Delaney, who also has this on his blog.)

Every Life Has A Story – Chick-fil-A from Dan T. Cathy on Vimeo.